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Fly 540 to start operations in West Africa
 
Posted on: 29-Aug-2012         Source: citifmonline.com
 
 
 
A domestic Airline, Fly 540, has extended its operations to the West African sub-region.

The domestic airline operators have taken the local competition outside the boundaries of Ghana as they attempt to serve that regional market as well.

Fly 540, which began operations in Ghana about 10 months ago is now shuttling between Accra and Abidjan, Cote D’Ivoire and also has plans of beginning operations to Liberia, Nigeria and Togo.

The Pan-African airline which has its major hubs in Angola, Tanzania and Kenya has told Citi Business News, it is poised to take on the competition at that level too.

The Managing Director of Fly 540 Ghana, Charlie Gassoub said: “From Accra, we’ve got the big international airlines that uses Accra as a hub and then extend their services to Liberia, Sierra Leon, Abidjan AND Togo as well in order to extend their services for the people of Ghana.”

He added that “we have this opportunity to surf this market and to expand to those markets. We just started but the way we see it, it’s going to be the right move to create a network and connectivity between Accra and the region because it is not there.”

Mr. Gassoub however assured that the airline will serve customers with the right price because “it is a bit expensive to move around the region.”

He also told Citi Business News, the four airlines operating in the domestic industry have made significant strides to serve the increasing demand.

He explained that “there is always room for expansion given the fact that Ghana is expanding. Ghana is one of the fastest growing economies in Africa. Oil and gas is playing its role, agriculture and price as well. It is a price sensitive market. So with the right price, the right customer service and a reliable schedule, there is no doubt that we can always create and build a market as well as create trust among the Ghanaian people.”

The airline becomes the first domestic airline to start commercial flights in the sub-region as Starbow has still not started despite announcing intensions earlier this month.