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Starbow targets Abidjan after Cotonou breakthrough
 
Posted on: 17-Aug-2012         Source: citifmonline.com
 
 
 
One of Ghana’s leading domestic airlines, Starbow, has ventured into the international market with the introduction of the Accra-Cotonou-Accra route.

Starbow embarked on its inaugural flight to Cotonou, the capital of West African nation of Benin on Wednesday, August 15 with one of its new planes – BAe 146 – with a group of journalists and travel agents.

It takes approximately 45 minutes to arrive in Cotonou. The aircraft is spacious and convenience is assured, especially for busy people who spend about eight hours traveling by road to execute their business.

Starbow hopes to make it a daily flight soon with other countries in the sub-region being captured, but has set off with a five-time flight per week with its maiden international route.

According to the CEO of Starbow, Dr. Brock Friesen, the airline opted to introduce the new route because it wants to provide a stress-free traveling option to its growing market in West Africa.

He served notice customers are going to experience one of the best prices ever in the market with the launch of Starbow’s first international route.

“What we want to do now is to transform the market in West Africa like the way we have transformed the market in Ghana,” Dr. Friesen told the press ahead of the historic trip. “We want to make flying accessible to as many business people as possible.”

He said plans are far advanced to introduce the Abidjan route possibly on September 1.

“We’ll expand our fleet and do things properly, but today is a historic moment for us because it is our first international flight,” he stated.

Dr. Friesen added: “It is also a historic moment for the country as well. With one or two minor flights here and there as an exception, Ghana has not had a flight carrier of this country flying to any other country for almost about eight years since Ghana Airways was flying. So once again Ghana has an international carrier.”

Starbow will soon commence operations in Burkina Faso’s Ouagadougou and Monrovia of Liberia. Starbow since its inception has tripled the size of the domestic market in Ghana from 120,000 to 450,000 with its first two aircrafts and expects to replicate this success with regional services using an expanded fleet.