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Free unlimited calls for Vodafone customers
Posted on: 19-Jul-2013         Source: GNA
Vodafone Ghana has introduced another innovative daily offer christened: ‘1225’ aimed at giving its customers free unlimited talk time soon after hitting a spend target.

The 1225 promo, the first of its kind to hit the telecom industry, will offer customers free unlimited calls from 12noon to 5pm daily and up to 15 minutes free calls to other networks.

Vodafone’s Chief Marketing Officer Uche Ofodile, performed the launch on Thursday in Accra amidst playing the 1225’s video ad, which showed a parrot named; “Yaw” screaming to announce the latest offer.

Explaining the rationale for the promo, Ofodile said its introduction was based on Vodafone commitment to meeting customer needs and aspiration of which Vodafone Customer Insight revealed that most people make calls between the hours 12noon and 5pm.

She said because Vodafone took customers needs seriously, it had driven the numerous innovative customer-led products, services and corporate social responsibilities initiatives that they had introduced in the past.

Vodafone prepaid customers can register for 1225 offer by sending “YES” to the short code 1225. Customers on voice offer such as double bonus or 1 Ghana Cedis can enjoy 1225 in addition to existing offer and get the best of both worlds.

response to customer demand for more talk time between the hours of 12 noon and 5pm.

The statement said it was the best time to catch up with family and friends after a busy morning. “Vodafone is the first in the industry to offer customers the opportunity to call other networks at no cost,” it added

When customers register for the offer and achieve their individual spend target, which would be sent to them in the form of text messages, they would have between 12 midnight and 12 noon to achieve their spend target again.