Ryan Na, Samsung Ghana’s Senior Manager, has stated emphatically that the on-going legal tussle between Samsung and Apple will not impact operations in Ghana.
Technology giants Apple and Samsung are currently ‘fighting’ for supremacy over the sale of smartphones.
German judge, Andreas Voss recently ruled in favour of Apple in a copyright infringement suit filed against stiff competitor, Samsung.
Apple also has six other patent-infringement cases filed against Samsung that are yet to be resolved.
Speaking at a media interaction to launch the Samsung Week Celebration, Mr. Na noted: “If the final verdict is ruled against Samsung, it will only affect the sale of its tablets in the United States.
“Our market share in Ghana will not be in anyway affected by the final verdict of the legal battle.”
Samsung, which is a leading mobile phone brand in Ghana with 45 percent of the market share, will from September 17 to 23, 2012, celebrate the ‘Samsung Week’ themed: “Creating the Future Together”, with lots of programmes and activities lined up.
Outlining some programmes to mark the week, Richard Nunekpeku, Marketing Manager, Consumer Electronics at Samsung, said there will be an exhibition of Samsung’s entire range of products at the Accra Mall throughout the week.
He added that there will be branch shop activation at authorized outlets, commissioning of a borehole at Amansie in the Ashanti region, customer movie treat, soccer game and Africa legend night with Hugh Masakela.
Mr. Nunekpeku indicated that “in addition to its Corporate Social Responsibility (CSR) commitments, Samsung plans to leverage the celebration to project its brand story to inspire communities to participate in the activities and help create the future together.”
A total of $200,000 is expected to be spent during the week-long celebration.