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Nestle Outdoors Iron-Fortified ‘Maggi’ Shrimp
 
Posted on: 26-Jun-2013         Source: Daily Guide
 
 
 
Nestle, the world’s leading nutrition, health and wellness company, has launched the newly-improved brand of ‘Maggi’ shrimp tablet in Accra, Ghana.

The new ‘Maggi’ has been fortified with iron to help improve the health of consumers and to boost haemoglobin.

The new Maggi shrimp will also aid in the fight against iron deficiency in the country.

Speaking at the launch, Jean Pierre Duplan, Brand Manager for the ‘Maggi’ Shrimp Tablet at the Nestle Ghana Limited, said Nestle was committed to eradicating anemia through the introduction of ‘Maggi’ fortified with iron, onto the market.

“This will help reduce the micro-nutrient deficiency of iron which plagues Ghana and Africa as a whole.”

He said Nestle’s latest innovation will not only serve its clients but also tackle some health challenges in Ghana.

Pierre Duplan said Nestle produces 6.4 million tablets a day due to the high consumption of ‘Maggi’ shrimp tablets in Ghana, stating that “All ingredients used in the production of Maggi products such as the chicken tablet and ‘Maggi’ Mixpy had all been approved by the Food and Drugs Authority.

Nii Lante Vanderpuye, Deputy Minister of Trade & Industry, commended Nestle for introducing innovation into its activities and urged other enterprises to emulate its example.

“I am very happy that Nestle, through research, detected the effect of lack of iron on the people and has taken the needed measures to fortify its products with the nutrient,” he said.

Hon. Vanderpuye said the addition of iron to ‘Maggi’ would help tackle anaemia, which is caused by lack of iodine in the body.

He urged Nestle to massively promote the use of the product and educate Ghanaians, especially those in the rural areas on the effects of lack of adequate iron in their diets.

Dr. Gloria Otoo, Lecturer at the Department of Nutrition and Food Science, University of Ghana, said more than two billion people in the world suffer from anaemia, adding that in Ghana about 59 per cent of women of child bearing age suffer from iron deficiency.

The overall prevalence rate of iron deficiency or anaemia among people was about 70 per cent.