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Fidelity Capital Partners rebrands to Jacana Partners
 
Posted on: 23-Aug-2012         Source: citifmonline.com
 
 
 
Jacana’s West African team Fidelity Capital Partners has rebranded to Jacana Partners.

It also welcomed a new Board Member, Dominic Adu, CEO and Co-Founder of Ghana Home Loans, who is expected to bring his significant financial experience and extensive local network to the team.

The rebranding of Fidelity Capital to Jacana Partners represents a significant boost for West African entrepreneurs looking for growth capital for their SMEs.

Entrepreneurs already working in partnership with Fidelity Capital, now Jacana Partners will continue to benefit from the international standard professional service they currently receive.

Points of contact within the local team will not change, neither will the rebranding process affect investment plans currently in progress in any way.

In an interview with Citi Business News, a senior partner of Jacana Partners, Stephen Antwi-Asimeng said: “The reason for the rebrand is to be able to offer better services and support to our SME investee companies. We needed to ensure that the model we were bringing into our investee company and to the market works.”

Jacana is a pan-African private equity company with a proven track record of investing in SMEs in Sub-Saharan Africa, delivering financial and social returns to its partner entrepreneurs and investors.

Jacana has been in partnership with Fidelity Capital for the past two years and the rebranding is the natural next step to consolidate the relationship and bring a new level of SME private equity investing to West Africa’s entrepreneurs.

Jacana’s unique structure combines international private equity experts with highly experienced local teams offering entrepreneurs unparalleled business expertise, professional services and management skills to help grow their company and generate significant profit.

Jacana invests in six countries across Sub-Saharan Africa including Ghana, Liberia and Sierra Leone in West Africa. They have invested in18 companies to date (14 of which are in West Africa), which have created 1,320 jobs.

Also, they have invested across a variety of sectors and are constantly looking out for new deals.